Ah, to be a child again.
Archive for the ‘Advertising’ Category
First Impressions of Major Brands
2012 Feb 07
For those who know us Kinetics, you’ll know that we do what we do because of love. Love for design,
writing, advertising and this company. Shameless self-aggrandizing and braggery aren’t usually our
thing. But that just makes a little recognition, when it comes, that much more appreciated.
Kinetic was recently honoured by the Marcom Awards with three gold awards and another three
honourable mentions. Not too shabby, if we do say so ourselves.
Gold Medals:
RADIO Jubilee Ford – “Ransom”
CAMPAIGN Saskatoon Mitsubishi – Captive Poster Series
GREETING CARD Porsche of Saskatchewan – 2010 Xmas Card
Honourable Mentions:
BRANDING EarthWorks Equipment – rebrand
POSTERS Airdrie Dodge Jeep – employee recognition posters
WEBSITE Butler Byers Insurance – website design
Ambience is everything
2011 Jun 06
Whether it’s the music, the sound effects or the cinematography, creating a truly immersive TV ad is all about the ambience. And, if you’re clever enough, it’s a fantastic way to mislead your audience.
With this piece, everything tells you to not trust what you’re watching… that the world they’re creating is a façade. How many times did you anticipate the reveal? And each time they didn’t deliver the expected diversion, you get plunged deeper into the creepiness. Despite all of your conviction, you can’t help but be a little nervous and creeped out right up until the end. The punch line, then, is a slap in the face. Like being plunged into icy water.
Ahhh. Refreshing and rewarding.
Clever is effective.
2011 May 16
There is so much advertising in our modern world that I tune out nearly all of it. There is the rare occasion when an ad or commercial will make me stop and take notice. Creative or clever ads are becoming increasingly scarce, so it’s a real treat when you see/read an ad that does more than just annoy you.
This howrealtorshelp.ca commercial is a great example of a clever idea that is executed wonderfully. Check it out.
TWEETINGS
