Archive for the ‘Humour’ Category

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Confession Time With The New Guy…

2013 Mar 26

I’m the new-ish Art Director at Kinetic and I have a confession. For the last 7 weeks I’ve been masquerading myself as proud Saskatoon resident. But I’ve been caught in my own web of lies and it’s time to come clean.

I’m…from Regina…I’m sorry. I only lied because I didn’t think you’d notice. Honestly.

My cover was blown on your obscurely titled roads. (Idylwyld? What does that even mean)? How was I supposed to know that Saskatoon drivers expect you to drive the speed limit and signal when changing lanes? Is failing to do that really a cause to pull a guy over? Apparently in Saskatoon, it is!

And what’s with everyone’s attitude around here? Just the other night I went to the store to buy more stamps (you know, incase I ran out)? To my surprise, there were people out! Smiling, walking in groups, not wearing sweatpants…Where do you people get off? Does this city not abide by an unspoken 8:30 curfew? Or is that just a Regina thing too?

What’s most unsettling is your variety in restaurants. I haven’t seen one Applebees since I arrived! What am I supposed to do? Eat at one of Sasaktoon’s many one of a kind pubs and/or eateries? Not likely!

There’s something to be said for driver protocol, good vibes and unique institutions. When you think about it, It does make sense. But it will be an adjustment. I’m hoping to stay here for as long as you’ll have me. If it means doing things your way, so be it…

First Impressions of Major Brands

2012 Feb 07

Ah, to be a child again.

He’s got the moves!

2011 Dec 19

Party Ginge

Check out those moves! Is that the moonwalk?!

Our very own Jed Sweigard got down with his bad self at the VWAG Christmas party last Saturday. Turns out, put a drink or seven in him and the white boy’s got some rhythm. Who could have guessed?

Also turns out that he’s more of a party animal than we realized. After tearing up the dance floor at the Riverside Country Club, he made appearances at a few other parties. And we have proof. Check it, y’all!

Moonwalk Ginge

It IS the moonwalk!

Jed at the Square

Whoa, Gingee. That's no Christmas party!

Ginger in a manger

Now that's kickin' it Old Skool!

Camel Ginge

This move's called the Camel Toe.

Clever is effective.

2011 May 16

There is so much advertising in our modern world that I tune out nearly all of it. There is the rare occasion when an ad or commercial will make me stop and take notice. Creative or clever ads are becoming increasingly scarce, so it’s a real treat when you see/read an ad that does more than just annoy you.

This howrealtorshelp.ca commercial is a great example of a clever idea that is executed wonderfully. Check it out.

Random is Rad

2010 Oct 22

There’s something completely satisfying and unequivocally hilarious about random humour, especially in advertising. With puns, pranks and other standard tomfoolery can elicit a belly-laugh at first blush, but “ha ha” quickly fades to “awww” and “oh.”

Properly executed random humour, on the other hand, only seems to get funnier with each view. Effectively leveraging the unexpected – particularly with a hint of awkwardness – means the funny bits always come as a bit of a surprise. People can’t help but try to anticipate the unexpected, and that not only keeps things fresh, but makes each watch as good (or better) than the last.

This recent Halloween spot from Snickers did a great job of embracing the random. At first watch, it’s mostly just creepy. The second watch, you start smile. The third, and you can’t help but… well… downright snicker.